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Why X-Men: Dark Phoenix Failed

Why X-Men: Dark Phoenix Failed

It is the culmination of 20 years of X-Men movies, as the family of mutants that we've come to know and love must face their most devastating enemy yet - one of their own.

In second place was "Dark Phoenix", the latest X-Men film from 20th Century Fox.

After back-to-back triumphs, the series was arguably due for a disappointment - and it arrived in a big way with 2016's X-Men: Apocalypse.

With decidedly less stellar results, Dark Phoenix trailed behind the talking animals.

Pets 2, produced by Illumination studio, edged out another new release, Fox's X-Men: Dark Phoenix, to top the three-day weekend, according to industry watcher Exhibitor Relations. This is down significantly from the first movie, which opened with $104.3 million in July of 2016.




Against a budget of US$200 million (NZ$300.9m), Dark Phoenix bombed with a US$33m (NZ$49.6m) intake at the United States box office over the weekend, according to Variety.

Directed by Simon Kinberg, Dark Phoenix received a B- CinemaScore and stars James McAvoy, Michael Fassbender, Jennifer Lawrence, Nicholas Hoult, Sophie Turner, Tye Sheridan, Alexandra Shipp, Kodi Smit-McPhee, Evan Peters, and Jessica Chastain.

But then, you can take those losses if your franchise also has high-points as high as Logan, X-2 and Deadpool 2. In fact, it's not only scored the worst debut of the 2019 summer movie season, it's also managed to earn the worst ever opening for any X-Men movie.

With extensive reshoots, the film reportedly cost over $200 million to produce, not including marketing costs.

The full weekend numbers and global total don't make for much kinder reading, either - as of Sunday night, Dark Phoenix is estimated to have taken in $33 million at home and $107 million elsewhere for a grand total of $140 million worldwide. (Even X-Men Origins: Wolverine made $373 million worldwide.) To put it in perspective: Dark Phoenix made less than 10 percent of what Avengers: Endgame made in its opening weekend a few weeks ago. Marvel and Sony's "Spider-Man: Far From Home" and Disney's "The Lion King" will debut next month.

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