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7-Year-Old Toy Reviewer Tops Forbes' Highest-Paid YouTubers

7-Year-Old Toy Reviewer Tops Forbes' Highest-Paid YouTubers

As of now, "Ryan ToysReview", the three-year-old YouTube channel has more than 17 million (1.7 crore) subscribers with more than 26 billion video views till date.

"Brand partnerships, a clothing line, millions of fans: What was once exclusively the province of superstar athletes and Hollywood A-listers now includes "Markiplier", one of the world's highest-earning YouTubers, who hauled in $ 17.5 million over our 12-month scoring period", Forbes said. The video featured Ryan opening and reviewing a box containing more than 100 toys from Pixar's "Cars" series.

According to the BBC, Ryan posts videos nearly every day and one he posted on Sunday, promoting Lightning McQueen Giant Egg Surprise with Disney Cars Toys for kids has already attracted nearly 600,000 views on YouTube.

Forbes said almost all of the money came from pre-roll advertising, explaining "when views go up, so do these automated ad dollars".

The "unboxing" trend, where YouTubers open, describe and review new toys, tech products and games, has become increasingly popular on the video site.

The Minecraft specialist topped Forbes's list a year ago but has since slipped a few places down the top spot.

The estimate by Forbes magazine found that Ryan of Ryan ToysReview pipped Jake Paul by $US500,000 for the 12 months to June. The remaining $1 million from sponsored posts.

Asked why kids liked watching his videos, Ryan replied: "Because I'm entertaining and I'm amusing".

In August, he launched "Ryan's World", a toy and apparel collection sold exclusively at retailer Walmart.

A video titled "Top 10 Science Experiments you can do at home for kids" starring the three children has had more than 26 million views.

Although Jake beat out his older brother, Logan Paul (who sits at the number 10 spot, just underneath YouTube king Felix 'PewDiePie Kjellberg), he wasn't too happy with his high placement - especially concerning who he lost to.

The top five was rounded out by make-up artist Jeffree Star, who made £14.1 million.

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