• News
  • Sport

Nike makes Colin Kaepernick face of 30th anniversary 'Just do it' campaign

Nike makes Colin Kaepernick face of 30th anniversary 'Just do it' campaign

Sports apparel giant Nike is celebrating the 30th anniversary of its "Just do it" advertising campaign with fresh material, and at least one ad features former-NFL-player-turned-activist Colin Kaepernick.

In 2016 Kaepernick refused to stand for the anthem in protest at police violence against African-Americans.

Colin Kaepernick has a new deal with Nike, even without having a job in the NFL.

Kaepernick tweeted the new ad which features a close up on him with the caption, "Believe in something, even if it means sacrificing everything".

The athletic apparel giant has taken flack in the past for sticking by athlete's like Michael Vick, who went to prison for his role in a dog fighting operation, but it certainly got some supporters back for backing Kaepernick, who clearly should still be an National Football League quarterback.

Kaepernick has not been on an National Football League roster since he parted ways with the 49ers at the end of the 2016 season.




Kaepernick is now suing the NFL's owners for colluding to keep him off the field for his political beliefs.

But the league and union put that on hold after the Miami Dolphins faced backlash for classifying the protests as conduct potentially detrimental to the team - putting players at risk of fines or suspensions.

Nike has endorsed Kaepernick since 2011 but has not featured him in campaigns since his departure from the NFL. The former quarterback began opting out of standing during "The Star-Spangled Banner" in the 2016 pre-season, and continued kneeling throughout the season, with other players from numerous teams doing the same.

"Here", the narrator says, referring to courts, fields and other sites of athletic competition, "you're defined by your actions, not your looks or beliefs".

Kaepernick received an enthusiastic welcome from fans at the U.S. Open's showcase tennis match between Serena and Venus Williams on Friday night when he was shown raising his fist on the big screen.

Leave Your Comment

Leave Your Comment


Latest News

Breaking News



Recommended

Tottenham's Son wins gold at Asian Games, avoids military service

Hugely popular at Spurs , Son joked before the final that he was upset team-mates Harry Kane and Dele Alli hadn't texted. Son's former club Bayer Leverkusen refused to release him for the 2014 Asian Games when the Koreans also scooped gold.

United States ends funding for 'flawed' UN agency that helps Palestinian refugees

The State Department announced Friday that the U.S. "will no longer commit further funding to this irredeemably flawed operation". In January, the Trump administration released $60m (£45m) in funds but withheld a further $65m (£50m) it had been due to provide.

Hurricane Maria caused an estimated 2,975 deaths, new study shows

The U.S. federal government has been heavily criticized for its response to the storm and the island's recovery efforts. Rossello pledged to carry out the recommendations, though there are questions about Puerto Rico's ability to do so.

Scott Morrison to be Australian PM as Malcolm Turnbull ousted

The son of a police officer, Mr Morrison's hardworking character and leadership potential were quickly noted by his colleagues. But the former immigration minister said he would be interested if "down the track, if an opportunity presented itself".

Australia has no dedicated minister for cyber security

Senator Cash, who has faced some criticism over her performance, voted for Morrison in the leadership spill on Friday. Australia has endured a turbulent period in politics that has seen six changes in the top job in 11 years.

Manhattan DA Considering Criminal Charges Against Trump Organization: NY Times

Weisselberg then sent the invoice to another Trump Organization executive via e-mail directing him to "Please pay from the Trust". When Mr Trump stepped away from the company after his election victory, he handed control to his two sons and Mr Weisselberg .

Cubs acquire Daniel Murphy from Nationals

He went on the disabled list July 31 for a right shoulder strain and missed 19 games. Adams, 29, is hitting.257 with 18 homers, 48 RBI and a.510 slugging percentage.

Trump says that he knew about Cohen's payments "later on"

Trump's attorneys, Rudy Giuliani and Jay Sekulow, did not immediately respond to requests for comment following the briefings. Federal agents had seized documents and files from Cohen in April that stemmed from a referral from Mueller's office.

First Lady Melania Trump Tells Parents to Help Kids Stop Cyberbullying

Melania Trump said she recently met with students who are part of Microsoft's Council for Digital Good . She recently launched a US -based effort focused on the well-being of children.

Modric, Ronaldo and Salah final UEFA Player of the Year nominees

His former team-mate in Madrid, Modric , was a World Cup runner-up with Croatia and the victor of the FIFA Golden Ball . UEFA Men's player of the Year Award isn't that far away from you; it's all set to be announced in Monaco on 30 August.