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Nike makes Colin Kaepernick face of 30th anniversary 'Just do it' campaign

Nike makes Colin Kaepernick face of 30th anniversary 'Just do it' campaign

Sports apparel giant Nike is celebrating the 30th anniversary of its "Just do it" advertising campaign with fresh material, and at least one ad features former-NFL-player-turned-activist Colin Kaepernick.

In 2016 Kaepernick refused to stand for the anthem in protest at police violence against African-Americans.

Colin Kaepernick has a new deal with Nike, even without having a job in the NFL.

Kaepernick tweeted the new ad which features a close up on him with the caption, "Believe in something, even if it means sacrificing everything".

The athletic apparel giant has taken flack in the past for sticking by athlete's like Michael Vick, who went to prison for his role in a dog fighting operation, but it certainly got some supporters back for backing Kaepernick, who clearly should still be an National Football League quarterback.

Kaepernick has not been on an National Football League roster since he parted ways with the 49ers at the end of the 2016 season.




Kaepernick is now suing the NFL's owners for colluding to keep him off the field for his political beliefs.

But the league and union put that on hold after the Miami Dolphins faced backlash for classifying the protests as conduct potentially detrimental to the team - putting players at risk of fines or suspensions.

Nike has endorsed Kaepernick since 2011 but has not featured him in campaigns since his departure from the NFL. The former quarterback began opting out of standing during "The Star-Spangled Banner" in the 2016 pre-season, and continued kneeling throughout the season, with other players from numerous teams doing the same.

"Here", the narrator says, referring to courts, fields and other sites of athletic competition, "you're defined by your actions, not your looks or beliefs".

Kaepernick received an enthusiastic welcome from fans at the U.S. Open's showcase tennis match between Serena and Venus Williams on Friday night when he was shown raising his fist on the big screen.

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