• News
  • Hi-Tech

Amazon Alexa's Star-Studded Super Bowl Commercial 2018

Amazon Alexa's Star-Studded Super Bowl Commercial 2018

So, as Bloomberg notes, Amazon has ensured that most, if not all of, the Echos around the country won't be affected by the repeated calls of "Alexa" in the commercial.

The 90-second Amazon spot, which aired during the fourth quarter of the Philadelphia Eagles' victory over the New England Patriots, had a amusing conceit: Alexa, the company's digital assistant, has "lost her voice".

The company credited "acoustic fingerprinting technology that can distinguish between the ad and actual customer utterances" and said that its advertising, engineering and science teams prepare for major events like the Super Bowl commercial, in order to suppress Alexa devices from responding to it.

The most controversial ad was a Dodge Ram commercial using the voice of Dr. Martin Luther King Jr.to sell trucks, which has come under fire, as many viewers found it to be disrespectful to the late civil rights leader's memory.

Amazon Alexa's Star-Studded Super Bowl Commercial 2018
Amazon Alexa's Star-Studded Super Bowl Commercial 2018

And if you want a little more Cardi B/Amazon Echo fun, ask Alexa if Cardi B enjoyed filling in for her. But its top spot was won by a gag-filled commercial for the laundry detergent Tide that teased all the other Super Bowl ads, featuring "Stranger Things" star David Harbour.

"I'm glad you asked", she says. In some of those recordings, those frequencies appeared to be non-existent.

Amazon is expected to make a big impact in its new city, regardless of the choice. What a coincidence then that Austin is one of the final 20 cities in North America vying for Amazon's second headquarters and the 50,000 jobs and $5 billion in investment that is slated to go with it. Sindhwani explains that an algorithm in the Amazon cloud picks up the matching audio from various devices, and prevents additional devices from responding.




Leave Your Comment

Leave Your Comment


Latest News

  • A Rare Treat: Blue Supermoon, Lunar Eclipse

    A Rare Treat: Blue Supermoon, Lunar Eclipse

    LOS ANGELES (AP) - Clear skies are giving Southern Californians an unimpeded view of the first super blue blood moon in 35 years. As per NASA , this would make the moon look closer as well as brighter than a full moon at its farthest point from Earth.
    United States  places Haniyeh on terrorist blacklist

    United States places Haniyeh on terrorist blacklist

    Hamas leader had expressed their support for forces fighting against Syrian President Bashar al-Assad. Iran also provides backing for the group.
    Taliban assail Trump's rejection of talks, vow to fight on

    Taliban assail Trump's rejection of talks, vow to fight on

    Other previously available information on the size, attrition and performance of the Afghan forces continue to be unavailable. That's not classified information, according to officials, but SIGAR says it was labeled "not releasable to the public".
  • Hamilton Sevens: Fiji overturns South Africa in final

    Hamilton Sevens: Fiji overturns South Africa in final

    New Zealand were second in the series standings before Hamilton with one tournament success in Cape Town after three legs. William Ambaka's try stretched Kenya's lead to 33-14 and they safely held on despite conceding a late try .
    Alexa can now send SMS messages but only to Android handsets

    Alexa can now send SMS messages but only to Android handsets

    If you do have an Alexa Show, instead of only hearing the updates, you'll also see the latest news and weather on your device. If you can tick both of those boxes, Alexa can now send an SMS to any of the contacts listed in your phone.
    What Kalonzo's team was upto minutes before swearing in

    What Kalonzo's team was upto minutes before swearing in

    The annulment resulted in several clashes between the rival factions, namely the supporters of Kenyatta and those of Odinga. Odinga was sworn in on Tuesday surrounded by some 10,000 supporters in Uhuru Park in the Kenyan capital Nairobi.
  • Treasury Department Sanctions Individuals for Acting on Hezbollah Financier's Behalf

    Treasury Department Sanctions Individuals for Acting on Hezbollah Financier's Behalf

    The U.S.is particularly concerned about Hezbollah's presence in Syria and Yemen. Treasury has targeted Hezbollah and its financial backers for years.
    Hundreds evacuated as floodwaters threaten Paris

    Hundreds evacuated as floodwaters threaten Paris

    Flooding has disrupted some metro and train services in the city, and some walkways and roads near the river are closed. It's enough to worry Joao de Macedo, janitor at a residential building in Paris's upscale 16th Arrondissement.

    Leaked: Sketch Revealing Nokia 10 With A Rotating Five-Camera Setup

    On the basis of the rumours and also the Zeiss camera patent , he has created the back design for Nokia 10 . As for the actual score? Nokia 7 Plus is not the only device which will be unveiled at the MWC 2018 .
  • Oil prices are mixed as USA  output surpasses 10M barrels a day

    Oil prices are mixed as USA output surpasses 10M barrels a day

    They should peak sometime around late summer, but that will probably be followed by a quick slide back to near current prices. Here's the U.S.'s short but epic journey from a grateful importer of OPEC oil to a promising global energy exporter.
    Leading Islamic scholar Tariq Ramadan arrested in Paris amid rape claims

    Leading Islamic scholar Tariq Ramadan arrested in Paris amid rape claims

    French police have questioned prominent Islamic scholar Tariq Ramadan over allegations over rape and sexual assault. Shorlty after, a second woman came forward who said she had gone through a similar experience with Ramadan in 2009.
    Amazon, JPMorgan Chase, Berkshire creating new health care company

    Amazon, JPMorgan Chase, Berkshire creating new health care company

    JPMorgan said previously that it spent $1.25 billion on medical benefits in 2017 for 300,000 US employees and family members. Six of the top ten companies with significant share declines on the Standard & Poor's 500 index were health care companies.
  • North Korea brushes off criticism of military parade before Olympics

    North Korea brushes off criticism of military parade before Olympics

    Russian Federation was the worst offender, the newspaper reported, with 60 medals won by athletes with suspicious test results. It will be the first time the Koreas will compete together at an Olympic event.
    Prosecutors: Gun went off in girl's backpack at LA school

    Prosecutors: Gun went off in girl's backpack at LA school

    School Police Chief Steve Zipperman during a press briefing at the scene. "I think he will do fine", Strumwasser said. On Friday morning, anxious parents accompanied their children to the school as classes resumed. "I wanted to cry".

    Chris Stapleton plans November 3 show at John Paul Jones Arena

    Fresh off thee more Grammy wins , country music star Chris Stapleton announced several tour stops, including one in Noblesville. For more information, visit www.stapletonfanclub.com .
  • Prince William praises benefits of outdoor play for children

    Kate and William are not staying with the royals and will instead be hosted in the Residence of the British Ambassador to Sweden. The game originated in Cambridgeshire and dates back to 1813. "She's an ambassador in more ways than one", one commented.
    German carmakers tested diesel fumes effect on people, monkeys via academic research

    German carmakers tested diesel fumes effect on people, monkeys via academic research

    What this means is, in the 2014 experiment, the monkeys thankfully weren't getting a full blast - not that they had it easy. VW, while apologizing for the tests, insisted it "explicitly distances itself clearly from all forms of animal abuse".
    Chiefs deal maligned QB Smith

    Chiefs deal maligned QB Smith

    That appeals to coach Jay Gruden, whose offense favors dropback passers, but it's not confined to that style. The Browns have extra draft picks and cap space, but they also have one win the past two seasons.

Breaking News



Recommended

PS4 Update 5.50 Beta Brings Parental Controls To Limit Kids' Playtime

Notifications on PS4 will be sent to the child during gameplay so that he or she knows when they should save and quit. The second tab, PS Plus , only lists games you've acquired through the monthly PlayStation Plus offerings.

USA investigating possible sarin gas attacks in Syria: Defense Secretary Jim Mattis

Defense Secretary Jim Mattis says the US has no evidence that the Syrian government has used the deadly chemical sarin on its citizens despite reports from aid groups and others in the country.

'Modicare', World's Largest Health Care Scheme To Cost 11,OOO Crore Per Year

It's not on reimbursement model because too many complaints come on the reimbursement model", he said. Nadda said no date for the roll out of the scheme had been fixed, but it would be done "very soon".

Kansas congressman among lawmakers to treat injured after train crash

Buckingham Branch Railroad leases the tracks and is responsible for maintenance, signaling and traffic dispatching on the line. Mike Lee of Utah. "To look out the window and see the debris and the garbage truck, I knew there were probably people injured.

How Are General Motors Company (GM) EPS Outlook Changing

Several other hedge funds and other institutional investors have also recently added to or reduced their stakes in the stock. Captrust Financial Advisors acquired a new stake in shares of Ford Motor in the 2nd quarter valued at about $106,000.

Pelicans agree on deal to trade for Bulls forward Nikola Mirotic

The Bulls had decided Wednesday to shut Mirotic down while continuing to explore trade options prior to the February 8 deadline. The first-round pick the Bulls will receive has minimal protections , and they are likely to get that pick for the July draft.

Flu deaths increase across the state

We've gotten to that point in this unusually bad flu season where city officials have started dishing out flu shots for free. When the flu becomes severe, some people may need immediate medical attention to prevent further complications.

Analyst Opinion Summary: JD.com, Inc. (JD), Exxon Mobil Corporation (XOM)

It fall, as 83 investors sold QCOM shares while 490 reduced holdings. 88 funds opened positions while 466 raised stakes. Viking Fund Management Llc sold 14,450 shares as the company's stock declined 3.45% while stock markets rallied.

Services exports grew at 16.2% during Apr-Sept: Economic Survey

FTAs on e-Tourist Visa grew by 143 per cent to 10.8 lakh in 2016, and further grew by 57.2 per cent to 17.0 lakh during 2017. This is double the share of India's merchandise exports in the world at 1.7%, the Survey pointed out.

Inside the making of Cardi B's Grammys weekend looks

Her sister's gown was form-fitting, with deep V in the front and cape draping over her shoulders. He popped the question on stage at a concert in Philadelphia back in the fall.