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Facebook crowdsources ratings to decide which news is 'trustworthy'

Facebook crowdsources ratings to decide which news is 'trustworthy'

"We surveyed a diverse and representative sample of people using Facebook across the USA to gauge their familiarity with, and trust in, various different sources of news".

Chief Executive Mark Zuckerberg said on Friday that Facebook Inc. will prioritize "trustworthy" news in its feed of social media posts as the company works on fighting "sensationalism" and "misinformation".

On 11 January, Facebook announced changes to the News Feed which are "designed to help bring people closer together by encouraging more meaningful connections".

"The hard question we've struggled with is how to decide what news sources are broadly trusted in a world with so much division", Zuckerberg said.

The move is the latest attempt by the company to quell the spread of so-called fake news and propaganda on the network. That data will influence what others see in their news feeds.




"Recently we've gotten feedback from our community that public content - posts from businesses, brands and media - is crowding out the personal moments that lead us to connect more with each other", company founder and CEO Mark Zuckerberg had explained in a public post. The social-media giant, a major source of news for users, has struggled to deal with an uproar over fake news and Russian-linked posts, meant to influence the 2016 United States elections, on its platform.

Also, it is unclear how trustworthy, specialist news organisations with smaller readerships - such as science publications - will be treated under these rules, though Facebook's head of News Feed Adam Mosseri said local news would at least be protected. "We could try to make that decision ourselves, but that's not something we were comfortable with".

Facebook is rolling out changes to its news feed that could affect posts you see from The Times and Democrat. The new scoring system is only rolling out in the U.S.to start, but the company plans to eventually expand it globally. In 2016, Republican US lawmakers expressed concern that Facebook was suppressing news stories of interest to conservative readers. It will only shift the balance of news you see towards sources that are determined to be trusted by the community. We can therefore consider this news feed change a positive one for the brand's long-term strategy and viability, even if it causes some short-term pain.

He said Facebook also considered asking outside experts, which would take the decision out of its hands, but would likely not solve the objectivity problem.

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