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Is Facebook About To Lose $31 Billion?

Is Facebook About To Lose $31 Billion?

If Facebook chief executive officer Mark Zuckerberg is honest in a recent post about gradually taking the media element out of "social media", he's striking a powerful blow for tech self-regulation, as well as preparing to pay a heavy price for the evolution of his vision.

That will leave businesses that want publicity on Facebook no choice but to spend more on advertising, and as a result prices will climb, predicted Eric Schiffer, chairman of Reputation Management Consultants, which advises corporate brands on social media.

"We can feel more connected and less lonely, and that correlates with long-term measures of happiness and health".

The changes were announced by CEO Mark Zuckerberg (via a personal status update, fittingly) with a follow-up blog post by Facebook's head of news feed Adam Mosseri.

Some companies are even applauding Facebook for the decision to focus more on the user's personalized News Feed experience, though they acknowledge they may need to adapt to keep up. The tests occurred in Sri Lanka, Bolivia, Slovakia, Serbia, Guatemala and Cambodia.

In India, the "meaningful engagement" that Facebook hopes to drive is mostly clouded by people pushing and subscribing to a convenient view (not necessarily based on facts). When in history has that been a bad thing?

Publishers should also promote other channels for other uses. "For brands, this will mean more doing than saying". They should no longer use Facebook as a place to distribute content and let their followers know where else they can connect with the publisher for more up-to-date content or how they can adjust preferences to see their page first. Pages whose posts prompt conversations between friends will see less of an effect. "Because this [change] is naturally good for friend content and for conversation, it's actually going to be good for the diversity of opinion in News Feed".




Publishers and media will now need to "play into" Facebook's new mission, by creating content that generates what the new algorithm deems a "conversation generating".

And you'll see fewer cooking videos from brands and publications.

Zuckerberg says he is making these changes to "encourage meaningful interactions between people". "But I also expect the time you do spend on Facebook will be more valuable", he said.

"We believe these changes will be beneficial to Facebook in the medium and long term".

"Come up with ideas that get people talking and sharing". Mistry also sees the move as potentially pushing more news to consumers who consistently interact - like, share, or comment - on news items that are shared to Facebook from legitimate news sources. It could eat away at margins for publishers, but might be necessary if Facebook traffic is important in reaching their audiences. The chief one he mentioned in his 4 January Facebook post was making the site a force for good. "Facebook is a pay-to-play environment", Roselle said.

Zuckerberg repeated that sentiment in his post Thursday.

While Facebook's USA fans could still have the choice of continuing to get their preferred content served to them through the option under the News Feed tab (this option allows them to prioritise pages and may be a beta), there is no such option available to Indian users.

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