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Apple adds 4K and HDR to Apple TV for 'cinematic quality'

Apple adds 4K and HDR to Apple TV for 'cinematic quality'

"ITunes users will have titles, including content from Netflix, which are now available in HDR, bumped up to 4K HDR when the new versions become available.Bring the magic of the cinema straight to your living room with the new Apple TV 4K", said Eddy Cue, Apple's senior vice president of Internet Software and Services.

Apple also announced that high-resolution 4K movies from its iTunes stores will carry no premium over the existing 1080p content. Many local services and live sports streaming with scores and timing overlays to Apple TV as an effort to increase the scope of the content for the users.

Apple TV 4K is available with two on-board storage sizes: 32GB and 64GB and costs £179 and £199 respectively.

The Apple TV app is expanding - Australia and Canada will be added later this month, 5 more countries later this year. You can also get the non-4K Apple TV for the usual $US150 ($187). Pretty well, since it offers both Dolby Vision and HDR10 support for compatible 4K TVs and display hardware, which is standard for the industry. Preorders open on September 15 and will be available a week later on September 22. Amazon is also said to be building a 4K version of its Fire TV Stick, which would probably sell somewhere around the $40 range.




Of course, to get the full benefit of the HDR support on the Apple TV 4K, you must have a television set that supports HDR, but if you have a 4K television, chances are it supports HDR technologies too.

Apple has just announced the much-awaited upgraded Apple TV set-top box, and it now comes loaded with 4K Ultra HD support. Given 4K content takes up a lot more space on a drive, we are surprised that Apple decided against a higher capacity model.

The Apple TV is finally getting an upgrade since 2015.

That's an wonderful amount of power for a set-top box, and it will ease 4K streaming on the device. The Apple TV is running on the A10X processor, the same chip that powers the iPad pro, with a reported 2x faster CPU, and 4x faster GPU. Apple's Eddy Cue says the new box is twice as fast as the old.

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