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Google says it will stop reading users' emails to sell targeted ads

Google says it will stop reading users' emails to sell targeted ads

The move was announced in a blog post written by Google Cloud SVP Diane Green. Google, on its blog, has explained that Gmail in G Suite is not used for ads personalisation, and they will now do the same with regular, old Gmail as well.

In case you didn't know it yet, ever since Gmail came into the market, Google had the ability to scan through your emails in order to serve you targeted ads for the free service that they give you.

A Google statement said that Gmail users would still see personalized ads and marketing messages but these would be based on other data, which may include search queries or browsing habits. Google says it is possible to disable the ad personalization at any time using the settings.

The reason? Google also wants to flog its G Suite tools to businesses, and businesses aren't keen to have their business-related mail combed through by Google, thanks very much.

To avoid ambiguity, Google will stop scanning consumer Gmail accounts.




Ads will continue to appear inside the free version of Gmail, as promoted messages.

Its business offering, part of G Suite, has never involved scanning emails. Click on that, and you'll have to go a tab called 'Manage Ad settings'. The company claimed customers were being "scroogled", pointing out that people who don't use its cloud storage still can't turn the monitoring off. Google has even faced lawsuits over its controversial stance on email scanning. This naturally prompted privacy and security concerns amongst its many users.

The G Suite continues to gain traction among enterprise users, Greene noted in the post, with its usage more than doubling in the past year alone among large business customers.

GOOGLE HAS announced a major change that it hopes will silence critics of its privacy.

Email scanning for ads has always been controversial- a system that many civil rights campaigners have criticised as an invasion of privacy.

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