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Stop Everything Because Pop Rocks Oreos Now Exist

Stop Everything Because Pop Rocks Oreos Now Exist

New Firework Oreos are out there in some stores, embedded with a Pop Rocks-like candy that crackles and pops in your mouth.

Oreo is by no means the first brand to crowdsource a new flavor, but this particular campaign encourages consumers to engage positively with it - and repeatedly if they wish - on social media.

But perhaps Oreo's flavor scientists would like to take a vacation or something, because they're asking Oreo eaters to come up with their next wackadaisical flavor.

They're also flawless for keeping at your desk at work, so you can pop a few around 3 pm when you're crashing and suddenly remember how you used to be a kid who didn't have to do anything all summer long... but now you are an adult and have to do things like work and pay rent. One grand prize victor will receive $500,000 and a trip to the Oreo Wonder Vault, where the brand concocts its cookie flavors.




It's called the "Firework Oreo".

No, these Oreos are filled with creme that contains rainbow specks of POPPING CANDY. That's a lot of money for a couple minutes of cookie musing. "And who better to ask than those who are already sharing their flavor and creation ideas". Twitter and Instagram are also a prime opportunity for companies to make their brands approachable and create buzz around their products at no additional cost.

Not only will one victor see their Oreo creation on shelves next year, but they will win $500,000 and VIP Oreo access to upcoming flavors and top-secret prototypes.

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