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Snapchat update adds 'limitless snaps' and new creative tools

Snapchat update adds 'limitless snaps' and new creative tools

Let your friends view your Snaps for as long as they want. Moving forward, senders now have the ability to disable the timer, ultimately allowing for a snap to display infinitely on the recipient's phone. However, after they've finished viewing it and tap to close it, the snap is going to be deleted automatically.

It's worth noting here that Snapchat already offers some features that bring an element of permanence to content shared through the app. Text-based chats and voice bubbles between friends, for example, can be saved.

"Snapchat ... went from being a very popular app among the younger demographics to being one of the most popular apps among the general population", Adam Lella, senior analyst at comScore, recently told MediaPost's Social Media & Marketing Daily.

Snapchat has always been a one-stop app for recording, editing and viewing photos and videos.

No need over-emphasising the rivalry between Snapchat and Instagram, and this time, Snapchat has gone ahead of the lane to add a new set of creative tools, to outsmart Facebook's army of clones, most especially Instagram.

The days of disappearing Snapchats may soon be over.




With these changes also comes an updated UI, which now houses all of its so-called "creative tools " on the right side of the app. Below that is the pen icon where you'll find the option to draw on your snap and quickly find emojis.

In line with that goal, users can also now set video snaps in their Story to loop indefinitely. They can now send snaps without a time limit.

Snapchatters can draw with emoji, or use a magic eraser tool that appears to work in a similar way to the clone stamp or healing brush tool in Photoshop. If you choose loop, you'll essentially get a looping video, a lot like Instagram's Boomerang feature.

Looping Video - Tap the looping icon ("play forever") on your Snap. Meanwhile, Facebook has launched Snapchat copycat features like its own version of Stories. It's a big change from regular snaps, which are meant to be ephemeral.

In the S1, management attributed deceleration in 2H16 to the launch of several new products and multiple updates, which introduced technical issues that diminished performance of the application; however, we believe competitive pressures from the launch of Instagram Stories is the more-likely cause.

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