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UCLA's Lonzo Ball passed over by Nike Under Armour and adidas

UCLA's Lonzo Ball passed over by Nike Under Armour and adidas

"Ball said he will reach out to the Chinese brands, which include Peak, Li-Ning and Anta, and he's not counting out taking on an entrepreneurial partner outside the business", Rovell continued. He also has Lonzo's first shoe prototype ready to present. To have three highly-recruited sons at stages of their careers where everyone except for them is allowed to make money off of their name, flipped the scenario around and branded themselves before others did.

During the NCAA Tournament, Papa Ball came out and said that the three major shoe brands should endorse the entire Ball family for $1 billion dollars.

But being the next big thing in Los Angeles without an endorsement deal would be a tall task for the soon-to-be rookie.

Lonzo declared for the draft after one season at UCLA.




Lonzo is projected to be one of the top picks, if not the number one pick in the upcoming NBA Draft.

LaVar was representing Lonzo during the process and he insisted that the company license his Big Baller Brand. Of course, any basketball fans who know about the Balls realize nothing is normal when it comes to the former UCLA star and his father. But for Ball that is now up in the air as Darren Rovell of ESPN reports that Nike, Adidas, and Under Armour have all told Ball that they are not interested.

Wow. Ball even took the time to address Nike consultant George Raveling, who called him "the worst thing to happen to basketball in the last hundred years" during the SportsBusiness Journal's World Congress of Sports last week. "When Facebook bought WhatsApp for $19 billion, those guys weren't profitable", he said. The company sells merchandise like hats, sweatshirts and T-shirts featuring the Big Baller Brand logo.

What's more, he says he's been working on the shoe since the day his children were born.

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