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Instagram hits 700 mn users mark

Instagram hits 700 mn users mark

However, Instagram has made great strides in the industry, as it was able to gain another 100 million users in less than six months - it reported 600 million in February.

Instagram took a mere four months to add 100 million monthly active users to its base, which now exceeds 700 million, the company announced Wednesday.

Instagram said it's made it easier for people worldwide to join the site, share their experiences and connect with friends and family.

Facebook already has a couple of products in its portfolio that have already reached the billion user milestone. Snapchat said it added only 50 million daily active users in 2016, but growth stagnated after Instagram launched Stories, towards the end of the year.




When asked if the launch of Snapchat clone Instagram Stories helped boost the app's user count, a spokesperson told me, "Yes, it's impacted growth and retention". A few weeks ago, Instagram updated its messaging service to be more like Snapchat's with unified ephemeral and direct messaging. For context, Instagram clearly copied one of Snapchat's original features (with the same name) and says it has more daily users than Snapchat sees in total (around 158 million).

Approximately 560 million of Instagram's total user base now resides outside of the U.S., which indicates the site's broad appeal across the globe. But for now, Instagram seems to have overcome any perceived hurdles. Facebook boasts 1.8 billion users, which tops social media rivals like Snapchat (375 million) and Twitter (328 million).

Facebook Inc. owned Instagram now has more than 700M active users.

Instagram had reached the first 100 million user base in 2013 and surpassed 200 million in the next year (2014). According to Instagram, their biggest event in growth-splosion was the multi-happening in April of 2012.

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