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Facebook CEO sees augmented reality's future in the camera

Facebook CEO sees augmented reality's future in the camera

He also said that "Even though we were a little slow to add cameras to all our apps, I'm confident that now we're going to push this augmented reality camera forward".

Another session on the F8 schedule is called "Introduction to the Camera Effects Platform", and it could signal a way for developers to submit their own filters and photo frames. Facebook has relocated from smaller conference quarters in San Francisco to the convention center in San Jose, making room for about 4,000 attendees, almost double from a year ago, and a technological Disneyland of splashy interactive demos and displays. It looked similar to an App Store, but instead of apps, there were thousands of different camera filters.

In any case, since Zuckerberg talked about accelerating hardware plans a year ago, Facebook also unveiled a hardware prototyping lab, Area 404, in August that surely has been getting used extensively for more than a few potential products. You can also join the "F8 Online Experience" Facebook event page for updates on F8, as well as live-streamed video and more information.

The announcements will cover a variety of Facebook products and services, from the Facebook app and Messenger, to the company's other interests - like virtual reality.

Facebook will hold a session on Places Graph, which allows developers to use Facebook's location.




But Facebook isn't just in the business of helping people take "cool selfies", says Gartner analyst Brian Blau. There may be a Google Earth canvassing reality, but Facebook Stories might be right behind, invisibly mapping it with augmented reality just the same. It already knows about numerous places you hang out, news you read, and things you like.

"Think about how many things we have in our lives that actually don't need to be physical, they can be digital and think about how much better and more affordable and accessible they're going to be when they are", said Zuckerberg. Showing a photo of a plant, a coffee mug, and a wine bottle, the platform was able to detect and apply applicable imagery to the objects. "We see the beginning of a new platform".

Facebook is already allowing Live users to access effects created in the new tool. AR is when digital stuff is overlaid on top of the real world. Zuckerberg used Pokemon GO as an example while speaking on stage, but mentioned that it will soon become way more sophisticated. Since coding can be a lonely undertaking, Facebook is launching Developer Circles.

The company is taking a leap into a new realm of interactions, and they've started by sharing a lot of them today.

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