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Snapchat ratings plummet after Evan Spiegel's 'poor India' comment

Snapchat ratings plummet after Evan Spiegel's 'poor India' comment

On Monday, Snap Inc. - the parent company of Snapchat - dropped its efforts to keep the un-redacted complaint under seal and released it in a public filing. The former employee mentioned the exchange from a September 2015 meeting he had with Spiegel about the app's worldwide growth plans.

Anonymous Indian hackers claimed that they've leaked the data of 1.7 million Snapchat users which they hacked previous year. They've now apparently leaked the data on the darknet as a mark of resentment against Spiegel's comments and promise to do more damage until he apologizes. Meanwhile, Snapchat has rubbished the claims made by its former employee.

Despite Snapchat having said the claim is "ridiculous", people in India heavily criticized the company.

"Obviously Snapchat is for everyone!"

It's pretty clear that there's been a lot said and done over an allegation.




The reason is a viral global effort on social media in response to alleged comments made by Snap CEO Evan Spiegel, one of the youngest self-made billionaires in the world. Turns out that many people thought the campaign was against Snapdeal and started uninstalling the Snapdeal app.

Snap has reportedly filed a motion to force the case into arbitration, according to Variety. An article carried by Variety quoted a long statement by Anthony Pompliano, a former employee at Snapchat, triggering this social agitation in India. He also added that "I don't want to expand in poor countries like India and Spain".

However, what's important to note is that despite the poor customer ratings and backlash, it's not confirmed yet that Spiegal said anything about Snapchat being only for rich people.

Snapchat has gotten into a bit of mess with its users in India. The actual contents of the suit are about much more than Spiegel's alleged comments on countries like India and Spain, accusing the company of inflating crucial user metrics in advance of its IPO in 2015.

In a report Forbes published on Thursday, Facebook's photo-sharing app Instagram surpassed Snapchat in daily active users of "Stories" feature, though the format was first launched by Snapchat in 2013.

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