A new Burger King ad is too short to really sell you anything on its own, so it's hoping for an assist from your Google Home device.
Google Home, if placed close to the TV, will light up and rattle off a Wikipedia definition of what is in the 100% beef Whopper.
However, there were complaints from some Google Home users in March after the device appeared to start promoting Disney's live-action remake of its musical Beauty & the Beast.
The camera then zooms into the actor, who says, "OK, Google, what is the Whopper burger?" So, they've chose to have your Google Home, or other Google device do most of the work and advertise for them.
If you did decide to have Home or Assistant hear the end of the ad, it would have stated the first lines from the Whopper entry on Wikipedia.
Both the Google Home speakers and those cell phones that have the Google app's voice-activated function active are constantly listening for the phrase "OK Google". Amazon.com Inc.'s Echo devices and Samsung Electronics Co.'s smart televisions have faced criticism from privacy groups over the extent of the conversations and data that they track.
We've reached out to Google for confirmation of the action, which was likely just a quick fix on the server side created to block a specific waveform, perhaps leveraging similar functionality to block out its own ads.
But Burger King's hijacking introduces a new concept - an outsider controlling your assistant from the TV.
"With the onset of consumers buying intelligent system devices and using them at home, we thought this was a good way to make a connection and go directly to guests and tell a story about our product", José Cil, president of Burger King, told The New York Times. So, it's up to our friendly Burger King employee to get crafty when it comes to explaining the Whopper.
While a normal human being can still ask their Google Home about the burger, the audio from the ad itself no longer triggers the devices, BuzzFeed News tests have found.The Vergefirst reported on the change. Google said it was not a movie ad and quickly removed it.
"I think it's going to backfire if it keeps happening", he said.
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We do have a missing 12-year-old girl that we believe is in the presence allegedly of two brothers, he said. District Court in Kansas City and was ordered held in custody pending a detention hearing later this week.
At the same time performance has improved, the average price to fly has decreased, down 9 percent to $344 in 2016, he said. Overall, the industry had 0.62 denied boardings per 10,000 passengers in 2016, compared to 0.76 in 2015.
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Operating profit in the chip-making unit of Samsung is estimated at a range of 5-6 trillion won in the first quarter. The vice chairman of Samsung Electronics was indicted on bribery, forgery, and embezzlement charges.
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While the House Intelligence Committee is embroiled in controversy, the Senate Intelligence Committee's chairman, Sen. A list of witnesses and testimony, and the archived webcast of today's hearing will be available here.
Mrs Franklin - who is now pregnant - told investigators that she visited two shops looking for a specific medication that night. These undated photos provided by the Chenango County Sheriff's Department in Norwich, N.Y. shows Heather and Ernest Franklin.
Now, Letterman has a new slew of heartache, after his mother, Dorothy Mengering, who often appeared on his show, died Tuesday . Throughout his 33 years on the air, Letterman never forgot his small town roots and the woman who brought him into this world.
Forensic investigations showed that about one tonne of explosives and diesel were detonated by timer, it said. A secury officer patrols near the site after an explosion in Diyarbakir, Turkey , Tuesday, April 11, 2017.
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Governor Andrew Cuomo released a statement mentioning, "With this budget, NY has the nation's first accessible college program". Starting Fall 2017, students will be eligible for the Excelsior Scholarship if their families earn less than $100,000 per year.
He had to accept a one-shot penalty because he could not access his ball, but he still found a way to enter the normal. The Spanish golfer even landed his tee shot behind a tree once on the 11th, but he was able to recover masterfully.
Gonzaga was pretty solid in the first half but the lights started to go out for the Zags in the first 2:00 of the second half. He got another in 2009 and then his Tar Heels lost the championship game on a buzzer-beater by Villanova past year .
All three were wearing dark sweaters during the search, and the scorers were confused with who lost the ball. His four-shot lead over McGirt is the largest at Augusta National after the opening round in 62 years.
I still came and I came to help. "If you want to win bigger then you have to create bigger", he told reporters. United are also favorites to win the Europa League this season, but a top 4 finish seems highly unlikely.