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Comcast Announces Cellular Plans on Verizon Network

Comcast Announces Cellular Plans on Verizon Network

If you're using a lot of data one month, you can switch to the unlimited plan mid-month without any penalty in order to save money, and then switch back to per-gigabyte pricing the next month.

Comcast Corp CMCSA.O said on Thursday it is launching a new wireless service with an unlimited data plan, making it the first major USA cable provider to enter into the highly competitive wireless market, as it faces pressure in its core business. Comcast openly says it wants to use the service to help drive cable subscriptions, and is only offering it to those who subscribe to an Xfinity internet package.

Comcast's wireless phone service will be offered via a resale agreement that the company had reached with telecom giant Verizon in 2012.

Comcast said it can undercut incumbents on pricing because of its lower-cost promotional model. As Butz explained, "If you're near an Xfinity hotspot, we will put you on it". As a Comcast customer, you'll have choices of unlimited or "By the Gig" plans.

"We're doing mobile differently by bringing our customers the best networks and a product created to save them money in an increasingly data-driven world", Greg Butz, president of Comcast Mobile, said in a statement. Comcast pointed to around 130 million mobile lines within its existing cable footprint to target with its mobile offering. If you aren't taking out a second mortgage each month for the "best" Xfinity X1 package, the price will be $65 per month (up to 5 lines) for unlimited data.

Regardless of which plan customers go with, Xfinity Mobile allows Xfinity Internet users to activate up to five lines without paying line access fees. A couple using four gigabytes a month would pay $48 at Comcast and $90 at Verizon.




The "unlimited" plan will cost either $45 or $65 a month, depending on which Comcast cable bundle you have at home, but cellular speeds are throttled for the remainder of the month after you pass 20GB.

As for phones, well, since this is Verizon's network you should have plenty to choose from. For two lines, Sprint charges $80 and T-Mobile charges $100. The service itself will be backed up by Verizon's cellular network. This might come in handy for parents who want to give their kids a mobile phone, but also want to limit their data access. By offering what (at least on first glance) appears to be a serious discount on wireless service to existing Comcast internet customers.

Customers will sign up online using an interface demonstrated during today's investor webcast - an approach Comcast called "Digital First" and which is an example of a broad trend toward digital transformation that is being adopted in a wide range of industries as a means of improving the customer experience while also reducing costs.

Xfinity Mobile will be supported on the iPhone initially aside from some smartphones from Samsung and LG.

Comcast said that this demonstrated the importance of Wi-Fi in mobile data consumption.

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