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Amazon scores National Football League deal to stream Thursday night games

Amazon scores National Football League deal to stream Thursday night games

"We're focused on bringing our customers what they want to watch, Prime members want the NFL", Amazon Senior Vice President Jeff Blackburn told The Wall Street Journal.

Twitter's livestream of the first game reached a total of 2.1 million people.

Amazon is getting into the pro football streaming business.

The Amazon-NFL arrangement is anything but flawless for cord-cutters.

The online shopping hub will begin streaming NFL Thursday Night games this season, replacing Twitter, who previously had those rights.




Before the deal was announced, Twitter, Facebook and YouTube were also in the running for the livestreaming rights.

At the time, the streaming deal was something of an experiment. The TNF games will also be available to Prime Video members internationally in over 200 countries. If the games that are offered on Thursday nights become more meaningful, I can see this becoming very profitable for both sides, but if the quality stays the course it won't be as good.

The deal requires Amazon to pay $50 million for the streaming rights to 10 games, which is a five-fold increase from the $10 million amount paid by Twitter past year. Going forward, the live streams will be limited to subscribers of Amazon's $99 yearly or $10.99 monthly Prime service. For others, Prime Video membership costs $8.99 per month.

"We're focused on bringing our customers what they want to watch, Prime members want the National Football League", said Jeff Blackburn, Amazon's senior VP, adding that the large audience for National Football League will also give Amazon the opportunity promote its other content.

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